Guerlain Employed Beauty KOLs to Promote Across Social Media

Guerlain @Guerlain法国娇兰 debuted 10 new fragrances this summer. To promote the fragrances, Guerlain employed Beauty KOLs like @东瓜嘀嘀, @斯诺依花姑娘, @梨薇Livy, and @吱儿吱儿吱  to create content across social media. Guerlain also held a giveaway, gifting perfumes to KOLs’ fans. During the promotion period, Guerlain’s WeChat Index ranking increased 526% and the campaigns Weibo hashtag #秘密花园城游记# tracked 17.09M views and 17K discussions.