Guerlain Employed Beauty KOLs to Promote Across Social Media

/Guerlain Employed Beauty KOLs to Promote Across Social Media

Guerlain Employed Beauty KOLs to Promote Across Social Media

Guerlain @Guerlain法国娇兰 debuted 10 new fragrances this summer. To promote the fragrances, Guerlain employed Beauty KOLs like @东瓜嘀嘀@斯诺依花姑娘@梨薇Livy, and @吱儿吱儿吱  to create content across social media. Guerlain also held a giveaway, gifting perfumes to KOLs’ fans. During the promotion period, Guerlain’s WeChat Index ranking increased 526% and the campaigns Weibo hashtag #秘密花园城游记# tracked 17.09M views and 17K discussions.

By | 2018-08-06T12:58:52+00:00 August 6th, 2018|0 Comments

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