TOD’S @TODS recently collaborated handbag guru Mr. Bags @Bags包先生 to sell 200 specially designed bags. This is not the first time Mr. Bags has worked with a brand to generate direct sales. Mr. Bags previously sold 1.2M RMB of Givenchy @Givenchy紀梵希 purses in 12 minutes. TOD’S’ bags were sold exclusively on WeChat via a QR code. The bags sold out in a matter of hours. The topic “TOD’S X Mr. Bags” received 20.6M views and 5.3K discussions on Weibo, and keyword “TOD’S” saw a 599.26% spike in mentions on WeChat.