In order to continue to publicize and expose its five primary beauty products, Mistine invites KOLs to post every 20 days or so.
- The 25 KOLs invited by the brand are mainly promoted on Douyin and Weibo.
- The brand requires all KOLs to appear on the scene and promote the high cost-effectiveness of the product with charming Thai makeup.
- Beauty makeup top KOL @深夜徐老师 added a new topic of popular online vocabulary #打工化上泰妆后# in her post, successfully obtaining the highest media value and interaction volume in all KOL posts.
- This campaign has tracked more than 40M impressions on Weibo via #泰美出圈#.