For its latest product release, Clarins collaborated with Top-tier KOLs like @momo酱也是徐老师, @gogoboi, and @阿花花酱. Among all the Top-tier KOLs, @俊平大魔王’s video post on RED earned the highest Media Value. Nearly 80% of collaborating KOLs were either Micro or Long-tail KOLs. More than 65% of collaborating KOL posts surpassed their 90-day average engagement rate. The campaign’s Weibo hashtag #光芒小瓷瓶# tracked over 84M impressions.