SK-II held a 15-day exhibition “SK-II Artist Series: POWER OF PITERA” in Shanghai ’s Columbia Circle on November 19th. Five artists were invited to speak about the patented composition of Sk-II Pitera. Celebrities @小鬼-王琳凯, KOL@皮诺曹儿, @ech0o0o, and other KOLs also attended the event. In December, SK-II launched the PITERA pop-style manga counter in Japan’s most distinctive drug store, Matsumoto Kiyoshi in Ikebukuro, Tokyo. @NicoleJu_, @Kakakaoo- and other KOLs posted promotional posts. The campaign’s Weibo hashtag #艺术家系列# tracked more than 130M views.