Offline Event by 1664

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Offline Event by 1664

The top French beer brand, 1664, invited many KOLs to an offline event, “Dinner With A Twist,” in collaboration with Chris Kitchen.

Campaign analysis:

  • About 20 Top-tier KOLs posted on Weibo with various content forms, including images & text, vlogs, and live-streaming.
  • The brand chose fashion & lifestyle KOLs; their posts emphasized high-quality experiences.
  • The campaign’s Weibo hashtag #玩味聚会时刻# has tracked over 30M impressions.
By |2020-10-28T15:12:13+08:00October 28th, 2020|0 Comments

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