Offline Event by 1664

The top French beer brand, 1664, invited many KOLs to an offline event, “Dinner With A Twist,” in collaboration with Chris Kitchen.

Campaign analysis:

• About 20 Top-tier KOLs posted on Weibo with various content forms, including images & text, vlogs, and live-streaming.
• The brand chose fashion & lifestyle KOLs; their posts emphasized high-quality experiences.
• The campaign’s Weibo hashtag #玩味聚会时刻# has tracked over 30M impressions.