It’s a big year for Dior, as the brand is celebrating its 70th anniversary. Dior @Dior迪奥 evening gowns again graced this year’s Cannes Film Festival red carpet. Chinese celebrity Yang Ying @Angelababy was selected to be the brand’s China Ambassador. To top it all off, the hot TV China drama Ode to Joy has pushed Dior clothing and beauty products to new social media highs. In the past week, 108 influencers mentioned Dior in 125 posts, generate more than 7M Yuan in social media value.