YSL released the I Love You So Pop Summer 2020 Collection and launched an online beauty variety show. KOLs such as @一枝南南, @火野兔–, @Valeska侯洛洛collaborated with YSL to produce pop art style makeup tutorials. Douyin KOLs dominated this campaign period, contributing nearly 48% to total Media Value. Eight Douyin KOLs made it into the Top 10 Media Value KOLs. The campaign’s Weibo hashtag #YSL红唇啵普# tracked more than 170M impressions.