Lancome launched hashtag #伴我高光时刻# to promote its high-end Absolue series of skin care products.
· 9 female KOLs participated in this campaign and posted on 3.8 International Women’s Day.
· To emphasise the efficacy of their product, the brand directed KOLs to include photos taken without makeup.
· Up to now, the KOL post data for this campaign is not very authentic. Lancome still has room for improvement when it comes to KOL selection.
· The campaign has tracked more than 270M impressions on Weibo via #伴我高光时刻#.