Lancome Abolue Series

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Lancome Abolue Series

Lancome launched hashtag #伴我高光时刻# to promote its high-end Absolue series of skin care products.

· 9 female KOLs participated in this campaign and posted on 3.8 International Women’s Day.

· To emphasise the efficacy of their product, the brand directed KOLs to include photos taken without makeup.

· Up to now, the KOL post data for this campaign is not very authentic. Lancome still has room for improvement when it comes to KOL selection.

· The campaign has tracked more than 270M impressions on Weibo via #伴我高光时刻#.



By |2021-03-30T10:54:10+08:00March 30th, 2021|0 Comments

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