Mukzin @密扇MUKZIN collaborated with Tmall @天猫 to premiere its 2018 F/W “Woman Xia” collection at a runway show in Paris. Mukzin revitalized a diverse range of Chinese folk art with modern fashion design. Fashion bloggers @AvaFoo and @徐峰立 attended the runway show to later post detailed articles on Weibo and Wechat about the young Chinese brand. Additionally, fashion bloggers @手边巴黎urruolan, @汤媛媛Mini, and @喵爷-吴淼 promoted the brand’s 2018 F/W “Woman Xia” collection on Weibo with a T-mall hashtag #天猫国货有好货#. In the past week, 5 influencers mentioned MUKZIN in 5 posts, generating a social media exposure value of ¥1.7M.