Lancôme’s Absolue Bx Makeup Liquid Foundation

Lancôme released an upgraded version of its Absolue Bx Makeup Liquid Foundation.

Campaign analysis:

• The campaign is ongoing, with new KOLs continuing to collaborate in the promotion.
• The majority of 40+ top-tier KOLs are on Douyin and Weibo.
• The top 10 KOLs with the highest Media Value, including @报告！奶酪, @黄好厉害, and @-谢欣桐- are all on Douyin.
• The campaign’s Weibo hashtag #兰蔻菁纯粉底液# has tracked more than 400M impressions.