Spanish fast fashion icon Massimo Dutti @MassimoDutti just made its China debut in Shanghai with the help of e-commerce giant Tmall. In an O2O live streamed event, Massimo Dutti used hologram technology to present its latest collections. Their Tmall store sold 7M RMB in just 9 minutes. The live stream also featured guest appearances by A-list fashion bloggers @gogoboi, @Anny_StyleOnTop, @Dipsy迪西, @Jessie_瀛子, and @ChloeZeng.
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