Helena Rubinstein’s New Generation of Powercell Skinmunity

Cosmetics label Helena Rubinstein released a new generation of its Powercell Skinmunity toners and serums, designed for enhanced stability and rejuvenation for sensitive skin.

• Helena Rubinstein explicitly requested its KOLs to promote its new Powercell Skinmunity cell-in-lotion together with its Powercell Skinmunity “Green Bottle Pro Global Skin Reinforcer”.
• Posts on Xiaohongshu focus primarily on usage experience and before-and-after comparisons.
• The campaign’s Weibo hashtag #绿宝瓶新肌水# tracked more than 79M impressions.