L’Oreal released a brand new sunscreen series UV PERFECT. Brand Ambassador @辛芷蕾 and @赖冠霖_Edward were invited for product promotion.KOLs including @kenjijoel, @Rliny, @大石Milky, @一滴咖喱酱-rika joined the live-streaming on Jingdong. On April 15, L’Oreal held a fan meeting in BBG Meixi Xintiandi Shopping Mall and ID MALL in Changsha. The brand put customized gift boxes on sale during Taobao 618 and Jingdong 726 shopping festival. @Monchhi懵_, @萌儿youm, and other KOLs posted try-on haul and after-use sharing on RED, Weibo, and WeChat. The Weibo hashtag#欧莱雅小金管# tracked over 4.6M views. In this campaign, L’Oreal effectively increased the continuous exposure of the brand and the product by “binding” the product to the TV series #初恋那件小事# starred by their Brand Ambassador @赖冠霖_Edward, in which they also did product in placement.
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