To help revive China’s tourism industry, Douyin launched a two-month-long travel contest. To participate, users must post three travel-related videos per-week, tag their location, and use the hashtag #浪计划#. The videos with the highest engagement are rewarded with DOU+ points, which can be used to purchase items in Douyin e-commerce shops. As of August 10th, 5,000+ videos have used the contest hashtag and received over 20 billion views. More than 50 top-tier KOLs have also participated. @东君小宇 is in Japan, and he shares local attractions and folk customs. @韩船长漂流记 posted a video of himself getting stung by a hornet on his around the world yacht adventure.
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