ESPRIT @ESPRIT中国 released its fall 2017 #RedHot# collection. The collection is edgy athleisure wear. ESPRIT invited fashion influencers @凌听雨 and @阿布_BXQ to model and promote their favorite outfits. ESPRIT also collaborated with @Fil小白 and @YOHOGIRL to produce a short video. Topic #RedHot# tracked 5.65M views and 2K discussions on Weibo. On the day of the promotion, ESPRIT saw a 45.28% increase in its brand mentions on WeChat.