Estee Lauder @雅诗兰黛中国 organized a charity concert during Shanghai’s Fashion Week @上海时装周 announcing the launch of its 25th Anniversary Pink Ribbon collection. The Pink Ribbon collection is part of Estee Lauder’s breast cancer awareness program. @马思纯 and top domestic designers, @设计师王陶, @SIMONGAO微博, and @WECOUTURE高级订制 collaborated to promote the Pink Ribbon campaign. Pink Ribbon hashtag #粉红丝带25周年# has tracked 33.1M impressions and 110K discussions on Weibo.
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