Dior @Dior迪奥 just expanded its bestselling line of Lip Glow products with the launch of Dior Addict Lip Glow Color Reviver Balms. Dior promoted the new Lip Glow line with Weibo hashtag #一起美到发光#, meaning “Let’s Glow,” and invited followers to join Dior’s “Glow Squad“. Dior’s Glow Squad features several famous beauty and fashion bloggers like @仇仇-qiuqiu, @_Ryiii, @高与非, and @三三子Coco. Dior’s Weibo campaign has generated more than 2.8M impressions and 1.7K discussions.
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