SK-II enlisted superstar live-streamer @薇娅viyaaa for the release of its limited-edition Spring Facial Treatment Essence. Fourteen celebrities such as @张柏芝, @张俪, @沈梦辰, and KOLs such as @Kakakaoo-, @十元诗苑, and @卧蚕阿姨 also shared their skincare routines to promote the product launch. The campaign’s Weibo hashtag #春日娃娃# tracked over 180M impressions.
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