Chinese Cosmetics Brand REC Works with Beauty Vlogger

The Chinese cosmetics brand REC @REC官方微博 launched their new RUNWAY BLUE collection with a runway show in Beijing. REC invited beauty vlogger @深夜徐老师 to collaborate with runway show models @王一慧呢, @何若阳Ann, and @梁向清Liang_ to co-create and distribute content. Hashtag #BLUE RULES THE WORLD# tracked 39M discussions on Weibo.