Fresh @Fresh馥蕾诗 held an offline event in Shanghai for the release of their new product Black Tea Kombucha Facial Treatment Essence. At the product launch event was actor @陈坤 and fashion KOLs @AndyKoh, @李晖616, and @周游_希望小学周主任. Coinciding with the product launch event, Fresh collaborated with BeautyCam @美颜相机 app to launch a “Black Tea Essence” AR selfie filter. And on Weibo, Fresh initiated a challenge that encouraged users to share their personal experiences about protecting their skin from pollution. Fresh utilized many Weibo KOLs to amplify the campaign. The campaign’s Weibo hashtag, #freshkombucha#, has tracked 170M impressions and 131K discussions.