For Black Friday, Koala Oversea Shopping Platform cooperated with several brands to launch the “Useless Treasure Gift Box” campaign and invited many KOLs to promote for it.
- 20 KOLs each with 100K+ followers participated in this campaign
- The brand requested bloggers to emphasise the idea that discerning shoppers use Koala.
- @黎贝卡的异想世界, @ 秦思 and @开箱超人, released unboxing videos of the “Useless Treasure Gift Box” while highlighting Koala’s motto that “all treasures are carefully selected”.
- @半佛仙人, @局部气候调查组, @GQ实验室 and other WeChat KOLs from the science, fashion and beauty industries created several articles in regards to the ‘Useless Treasure Gift Box’ with 100K+ reads.
- The campaign has tracked more than 250M impressions on Weibo via #考拉海购黑五全球宝藏节#.