Koala Useless Treasure Gift Box

For Black Friday, Koala Oversea Shopping Platform cooperated with several brands to launch the “Useless Treasure Gift Box” campaign and invited many KOLs to promote for it.

• 20 KOLs each with 100K+ followers participated in this campaign
• The brand requested bloggers to emphasise the idea that discerning shoppers use Koala.
• @黎贝卡的异想世界, @ 秦思 and @开箱超人, released unboxing videos of the “Useless Treasure Gift Box” while highlighting Koala’s motto that “all treasures are carefully selected”.
• @半佛仙人, @局部气候调查组, @GQ实验室 and other WeChat KOLs from the science, fashion and beauty industries created several articles in regards to the ‘Useless Treasure Gift Box’ with 100K+ reads.
• The campaign has tracked more than 250M impressions on Weibo via #考拉海购黑五全球宝藏节#.