Miu Miu @MiuMiu and SuperELLE @SuperELLE co-hosted a product launch event for the new MIUlady handbag collection. Celebrities @钟楚曦, @王路平- and bloggers @-MAOJIAYING, @梨堀糯糯酱, and @诸葛苏佳ELLE attended the event. The event also featured a unique augmented reality experience. Hashtag #superelle风格由我# (Translation: Style by myself) gained 108M views and 1.94M discussions on Weibo. In the past week, 37 influencers mentioned Miu Miu in 37 posts, creating a media value of ￥1,337,146.