Last week, Japanese sunblock lotion brand ANESSA @ANESSA安热沙 hosted a new product release Tmall live stream with influencers @貓力molly, @kenjijoel, and @小蛮蛮小. The influencers shared travel stories and tips for protecting skin during the live stream. Brand ambassador @彭于晏 kicked off ANESSA’s Weibo campaign with a set of commercial videos. Weibo hashtag #超常夏日超敢晒# has tracked 120M impressions and 9M discussions.
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