L’Occitane Immortelle Skincare Collection

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L’Occitane Immortelle Skincare Collection

L’Occitane launched an online challenge #7天发光肌挑战# to promote the Immortelle series products endorsed by @刘诗诗. Users whoever post relevant content with the same hashtag can join the lucky draw to win one of the new products Immortelle Overnight Reset Oil-in-Serum.@无敌美大石Milky@斯诺依花姑娘 and other KOLs posted to share skincare experience for promotion. @HelloDaH@吱儿吱儿吱 and other KOLs’ promotional posts were reposted by the brand’s official account. The Weibo hashtag #7天发光肌挑战# tracked over 10M views. The media value generated by this campaign accounted for an estimated 42% of all L’Occitane mentions by Weibo and RED KOLs during the same time period.

By |2020-06-10T10:55:34+08:00January 21st, 2020|0 Comments

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