Chanel’s “Ink Library” beauty concept pop-up landed in Beijing and Shenzhen in November and December 2019, respectively. The exhibition was divided into three themes: Audacity, Passion, and Freedom. Attendees had the opportunity to complete a personalized lipstick profile by scanning their lips. They were then recommended a Rouge Allure Ink Fusion color that best suited their lips. Celebrities @刘诗诗, @William威廉陈伟霆, and @刘雯 attended, along with KOLs like @Fil小白, @聂小欠儿1022, and @陈琦小公举. The campaign’s Weibo hashtag #香奈儿印记图书馆# tracked over 400M impressions.