“Cyberpunk 2077” is one of the most anticipated games this year. OnePlus launched the co-branded 「ONEPLUS 8T CYBERPUNK 2077」on Double Eleven, incorporating sci-fi futuristic game elements into the mobile design.
- The 79 KOLs invited by the brand were mainly promoted on Weibo, of which over 75% had 100K+ followers in technology or games field.
- @大概是井越 and @中国BOY-Hans promoted in the form of unboxing videos, displaying game elements inside mobile phone design, successfully obtaining the highest interaction volume among all KOL posts.
- The brand sponsored a 2D animation advertising company @茶山有鹿 created a suspenseful plot animation short film “COLD DREAM”, which perfectly combines mobile phones and the settings of cyberpunk 2077. A group of KOLs forwarded and promoted it, and attached official flagship store guide Stream information.
- This campaign has tracked more than 170M impressions on Weibo via #赛博朋克手机#.