TOMFORD’s Five Star Color Lipstick Set KOL campaign set a record among beauty brands for one key metric. More than 70% of sponsored posts exceeded KOLs’ average engagement rate over the past 90-days. Adding to the achievement is the fact that the campaign included many top-tier KOLs like @阿花花酱, @仇仇-qiuqiu, and @小猪姐姐zz. The campaign’s Weibo hashtag #TOMFORD猎爱绝色# tracked over 220M impressions.
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