Isdin‘s second-generation sunscreen water

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Isdin‘s second-generation sunscreen water

Isdin released its second-generation sunscreen water.

Campaign analysis:

  • All KOL posts included trackable purchase links to the brand’s Taobao product page.
  • Seven KOLs, including @俊平大魔王and @仙女鹿娇娇, attended the brand’s product release event.
  • All of the top-tier collaborating KOLs’ engagement exceeded their average engagement rate over the past three months. However, the Mid-tier to Micro KOLs all underperformed their 90-day engagement averages.
  • The campaign’s Weibo hashtag #水做的防晒不怕黑# has tracked more than 53.96M impressions.
By |2020-10-21T10:33:50+08:00October 21st, 2020|0 Comments

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