Isdin‘s second-generation sunscreen water

Isdin released its second-generation sunscreen water.

Campaign analysis:

• All KOL posts included trackable purchase links to the brand’s Taobao product page.
• Seven KOLs, including @俊平大魔王and @仙女鹿娇娇, attended the brand’s product release event.
• All of the top-tier collaborating KOLs’ engagement exceeded their average engagement rate over the past three months. However, the Mid-tier to Micro KOLs all underperformed their 90-day engagement averages.
• The campaign’s Weibo hashtag #水做的防晒不怕黑# has tracked more than 53.96M impressions.