At Shanghai’s fashion week, MAC @MAC魅可 collaborated with movie star Linyun @林允Jelly and fashion designer Jicheng @吉承 to reveal the “Secrets of Jicheng’s Makeup Look”. In a live stream, Linyun challenged models to recreate Jicheng’s double color lip color makeup. The live stream received 61.5M impressions on Yizhbo. More recently, MAC invited fashion KOL @韩火火 to share nude makeup tips and introduced the MAC x C.J.YAO collection. Hashtag #妆出彩，艺无界# tracked 170M impressions and 750K discussion on Weibo.