Airbnb @Airbnb爱彼迎 has gained a lot of popularity among young Chinese travelers. In their most recent campaign, Airbnb collaborated with several KOLs and celebrities to reach a young traveler demographic. The campaign included avid travelers such as @Bags包先生, @我的旅行小马甲, @小墨MO, @Fil小白, @Ming奚梦瑶, @jolie罗晓韵, and @安东尼 lived in different featured homes, experiencing foreign life around the world. Last week, topic #爱彼迎旅行体验# generated 13.2M views and 6K discussions on Weibo. Airbnb was mentioned 2.04M times on WeChat the day of the campaign’s launch, a 2000% increase.
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