Arena of Valor has been a smash hit with China’s cosplay community. To take advantage of this opportunity, MAC launched a co-branded makeup collection with the game. MAC collaborated with heavy hitter beauty KOLs like @Kakakaoo-, @仇仇-qiuqiu, and @小猪姐姐zz to promote the collection. @傅沛MelilimFu’s cyberpunk style makeup video achieved the highest engagement rate of 4.46%. The campaign’s Weibo hashtag #MACx王者荣耀# tracked over 63M impressions.