For the launch of Shiseido’s newest White Lucent Illuminating Micro-Spot Serum, the brand collaborated with KOLs such as @小猪姐姐zz, @-823_, and @彭特务7-day. The KOLs were asked to trail the product and document the powerful whitening effects without photoshopping images. The campaign’s Media Value was nearly 4x higher than Shiseido’s last product launch campaign #资生堂红气垫# on Weibo and RED. The campaign’s Weibo hashtag #资生堂樱花调色精华# tracked over 210M impressions.
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