The legendary EDM festival, Tomorrowland, was held last month in Boom, Belgium. Budweiser @百威啤酒 invited five Chinese influencers to the event. IT Girls’ @包公子姐儿 and @CherryGun陈星如, singers @姚伟涛 and @孔令奇, and live streamer @赛文不打奥特曼 were Budweiser’s invited guests. Hashtag #Budweiser X Tomorrowland# generated 3.1M views on Weibo. The KOLs’ combined live streaming and short videos receive over 42.4M views, with 2 videos receiving more than 15.4M views.