BVLGARI @Bvlgari has had a keen eye for keeping up with China’s social media advancements. The brand just launched a cooperation with Tencent’s selfie app @天天P图官博 to promote its newest #Serpenti sunglasses collection. Users can use the app to try on augmented reality pair of sunglasses in 4 colors. In just 3 days, more than 1M users have tried the new BVLGARI AR feature. In the past week, 13 influencers mentioned BVLGARI in 15 posts, generating over 830K RMB in social media value.

By |2017-08-02T19:46:23+08:00June 16th, 2017|0 Comments

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