BVLGARI

BVLGARI @Bvlgari has had a keen eye for keeping up with China’s social media advancements. The brand just launched a cooperation with Tencent’s selfie app @天天P图官博 to promote its newest #Serpenti sunglasses collection. Users can use the app to try on augmented reality pair of sunglasses in 4 colors. In just 3 days, more than 1M users have tried the new BVLGARI AR feature. In the past week, 13 influencers mentioned BVLGARI in 15 posts, generating over 830K RMB in social media value.