SIT.E, a new concept beauty brand created by 8 art and fashion specialists, launched a matte liquid rouge with lip powder.
· 30 models from @火石文化 participated in the poster shoot, most of whom were male.
· The novel product, design and profound branding, attracted many Xiaohongshu KOLs and KOCs to create posts about this product. The search results for this product on Xiaohongshu have exceeded 600.
· Most of the Xiaohongshu KOLs chosen by SIT.E for this campaign are not in line with the brand’s own tonality. The brand could refine its KOL selection for future campaigns.