SIT.E Matte Liquid Rouge With Lip Powder

Home/SIT.E Matte Liquid Rouge With Lip Powder

SIT.E Matte Liquid Rouge With Lip Powder

SIT.E, a new concept beauty brand created by 8 art and fashion specialists, launched a matte liquid rouge with lip powder.


· Beauty KOLs @Kakakaoo-, @包公子姐儿 and @从良良先生were invited to participate in the makeup design and promotional poster shoots, which intended to use “Ugly Beauty” to refine aesthetic imperfections.

· 30 models from @火石文化 participated in the poster shoot, most of whom were male.

· The novel product, design and profound branding, attracted many Xiaohongshu KOLs and KOCs to create posts about this product. The search results for this product on Xiaohongshu have exceeded 600.

· Most of the Xiaohongshu KOLs chosen by SIT.E for this campaign are not in line with the brand’s own tonality. The brand could refine its KOL selection for future campaigns.


By |2021-04-01T15:24:11+08:00April 1st, 2021|0 Comments

Share This Story, Choose Your Platform!

Leave A Comment

Go to Top