Herborist @佰草集herborist launched a limited edition gift box to commemorate its 20th anniversary. The gift box is quite special as it was created by a Hermès designer and includes Herborist’s first fragrance produced by a famous French perfumer. Herborist had actor @李易峰 as the face of the marketing campaign and invited a host of influencers like @是VC呀, @芒果的妆间, @陈轻歌, and @七爷Jessi to promote across social networks. The campaign’s Weibo hashtag #大师奢礼# has tracked 34M impressions and 100K discussions.
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