Diptyque’s Eau de Minthé

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Diptyque’s Eau de Minthé

Inspired by a Greek myth, Diptyque released a new mint scented fragrance in China called Eau de Minthé.

Campaign analysis:

  • Thirty KOLs attended Eau de Minthé’s offline launch event.
  • To boost their posts, many KOLs, like @唐逸雯Even and @iam_瑶瑶, were able to connect the fragrance with the summer’s most popular song, “Mojito”.
  • The media value generated by the Eau de Minthé campaign accounted for 26.5% of Diptyque’s total media value over the same period.
  • The campaign’s Weibo hashtag #曼特淡香精# has tracked more than 6.67M impressions.
By |2020-09-15T10:39:07+08:00September 15th, 2020|0 Comments

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