Audi New A5 Product Line

Audi released the new A5 product line and launched a social media promotion campaign

• The brand collaborated with @新浪娱乐 to invite a crowd of KOLs to share their surprise moments relating to campaign hashtag #遇见冲突之美# in their lives, generating awareness of the hashtag and promoting the new product series. Participating KOLs were from the parenting, beauty makeup and photography industries.
• The promotional tactics of this event are a combination of soft and hard advertisement. Top-tier KOLs forwarded the official promotional video with hashtags to generate awareness while the remaining KOLs posted the hashtag with unrestricted creative direction.
• The campaign has tracked more than 370M impressions on Weibo via #遇见冲突之美#.