Huda Beauty Makeup Challenge Campaign

Huda Beauty used Founder Huda Kattan’s Weibo account to launch a UGC generating makeup challenge campaign. To kick the campaign into high-gear, Huda collaborated with top-tier KOLs @李佳琦Austin and @黎贝卡的异想世界 and 12 other KOLs like @莲龙青Kudos, @道上都叫我赤木刚宪, and @今啊夏. The campaign’s Weibo hashtag #眼睛上的春天# tracked more than 130M impressions.