The annual Yohood Carnival, hosted by @YOHO潮流志, was recently held in Shanghai. This year, #Yohood 2017# attracted more than 150 domestic and international brands to exhibit their latest collections. The event featured fashion shows, mini bazaar, food market, and singing performances from @林俊杰, @阿信, and @蔡依林. KOLs such as @Cgirl谱哥-刘兰谱, @RIGELDAVIS程颖婕, @小寨主Effy, and @CherryGun陈星如 also joined the carnival. Hashtag #Yohood2017# tracked 57.6M views and 55K discussions on Weibo. Yoho and Yohood tallied more than 600k mentions on WeChat the day of the event.