The French brand Filorga is attempting to position itself as China’s go-to brand for high-performance anti-aging skincare. The brand asked 30 top-tier Weibo and Douyin KOLs, such as @回忆专用小马甲, @深夜徐老师, and @董代表, to critically evaluate the effects of its formula. KOLs compared the anti-aging effects of it’s products to those they had experienced at high-end beauty salons in China. The campaign accounted for 30% of Filorga’s Q2 Weibo media value. The campaign’s Weibo hashtag #青春密码NCEF# tracked more than 150M impressions.