Hong Kong’s leading optical hair removal brand Dermes @dermes光学脱毛中心 has been a strong advocate of KOL marketing since coming to Mainland China in 2010. They commonly trade free hair removal sessions for exposure or run performance-based campaigns. Beauty blogger @三坨土 recently vlogged her hair removal experience. @Melilimfu wrote long-form articles detailing her recent visit. Famous host @VJ雅静 and fashion bloggers @MAOJIAYING and @second-MAVIS- shared their Dermes beauty tips on Weibo. Last month, four KOL mentionedDermes on Weibo and WeChat, generating social media reach valued of ¥174K.