Shiseido‘s New Vital Perfection Series

Shiseido introduced a new uplifting and firming cream to its Vital Perfection series.

Campaign analysis:

• Shiseido invited an equal number of Weibo and RED KOLs to collaborate in the campaign. However, the average size of RED KOLs was significantly smaller than those selected for Weibo.
• KOLs posts focused on the product’s ingredients and the importance of a low sugar diet for healthy skin.
• Several KOLs like @ haruru, @家弘, and @赛林晒太阳, created open box videos to feature the unique design of the PR gift box.
• The campaign’s Weibo hashtag #亚洲肌抗老新突破# has tracked more than 28.14M impressions.