Fenty Beauty New Highlighter Series

Fenty’s released Rosé Rave, a new, Asia-only shade of its popular Diamond Bomb highlighter series in collaboration with Tmall HeyBox.

Campaign Analysis:

• The majority of the 40+ KOLs participating in this campaign are top-tier and long-tail KOLs on Weibo and Xiaohongshu.
• Fenty Beauty specifically sought KOLs with changeable styles.
• @仇仇-qiuqiu, @yuyuzhangzou and other KOLs released creative makeup and colour tests, garnering increased traffic for the live-streaming event.
• @Mia-Kong, @CherryGun陈星如, and 6 other top-ranking Weibo KOLs were invited as guests at Rihanna’s Xinji makeup studio’s live-stream session.
• The campaign’s Weibo hashtag #心机玫瑰盘# has tracked more than 79M impressions.