Fenty Beauty New Highlighter Series

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Fenty Beauty New Highlighter Series

Fenty’s released Rosé Rave, a new, Asia-only shade of its popular Diamond Bomb highlighter series in collaboration with Tmall HeyBox.

Campaign Analysis:

  • The majority of the 40+ KOLs participating in this campaign are top-tier and long-tail KOLs on Weibo and Xiaohongshu.
  • Fenty Beauty specifically sought KOLs with changeable styles.
  • @仇仇-qiuqiu, @yuyuzhangzou and other KOLs released creative makeup and colour tests, garnering increased traffic for the live-streaming event.
  • @Mia-Kong, @CherryGun陈星如, and 6 other top-ranking Weibo KOLs were invited as guests at Rihanna’s Xinji makeup studio’s live-stream session.
  • The campaign’s Weibo hashtag #心机玫瑰盘# has tracked more than 79M impressions.
By |2020-10-30T10:29:18+08:00October 30th, 2020|0 Comments

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