For this year’s May 20th Chinese Valentine’s Day, Gucci invited top-tier KOLs like @深夜徐老师, @Chrison克里森, and @gogoboi to tell their personal “Gucci love story.” A little more than 60% of the KOLs that participated in Gucci’s Weibo campaign surpassed their 90-day average fan interaction rate. The campaign’s Weibo hashtag #520个古驰故事# tracked more than 400M impressions.
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