LANCOME @兰蔻LANCOME premiered a new Miracle Secret fragrance on their winter mystery tour! Fashion and beauty bloggers @欧豪, @李现ing, @阚清子, @辛芷蕾, and @gogoboi participated in Miracle Secret’s “Do You Want to Know My Secret” short videos campaign. KOLs @杜芒芒mangotoo, @VincyJ, and @赵灿灿-CAN also joined the campaign, tagging their posts with hashtag #兰蔻奇迹密语香水#. The campaign hashtag tracked 29.3 million impressions and 89K discussions. Last week, 67 bloggers mentioned LANCOME across 5 social networks. LANCOME brand mentions on WeChat saw a 933% increase.