Origins New Skincare Set Promotion

Origins invited KOLs such as @买买少女Bella, @海鲜酱viola, and @kenjijoel to promote its new Soothing Treatment Lotion + Fortifying Emulsion skincare set. Origins required collaborating KOLs to mention ingredients and focus on product effectiveness. The Media Value generated by the campaign accounted for an estimated 32% of all Origins’ Weibo KOLs mentions during the date range. The campaign’s Weibo hashtag #肌肤强韧有底气# tracked over 22.4M impressions.