Samsung @三星GALAXY盖乐世 just released the Galaxy S8 Burgundy Red Smartphone. Their social media promotion strategy included partnerships with an array popular fashion and technology bloggers like @Pony__朴惠敏, @FM思俊, @韩恩汐汐, @江雨萌, and @黎洛KIKI. Samsung made a concerted effort to make sure KOL’s post were contemporary and interesting by incorporating hot topics like Paris Fashion Week. They also ensured consistency across posts by instructing KOLs to wear burgundy colored clothing and makeup. The campaign’s hashtag #s8勃艮第红要你红# has tracked over 63M impressions and 19K discussion on Weibo.