In China, YSL @YSL圣罗兰美妆 is marketing their newest cushion foundation as supermodel makeup. The launch of the product triggered a lot of buzz on Weibo. YSL invited celebrities @戚薇 and@阚清子 and many beauty influencers like @MOK莫轻浮 and @lemondrizzle to promote the new cushion foundation. The Weibo hashtag #YSL 超模蕾丝气垫# has tracked 56K discussions and 73.5M impressions so far.
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